A POP THEORY OF FASHION
WOMEN'S AND MEN'S FW24 COLLECTION

The new pinstripe office look, wild west in the heart and velvet as an ally, roses, hearts, the '80s, sporty and stripes bursting in colour: the new Fall Winter 2024 Collection by United Colors of Benetton has many different personalities, just like its customers, of all ages and from all over the world.

The college theme inspires new velvet garments in the women's collection, with seventies-vibe suits and midi skirts with slits worn with knee-high boots.

Among the new season's must-haves, "cottagecore" looks stand out, soft, warm, in faint shades, together with alpaca blend sweaters with flashy colorful big stripes. Each piece pairs with denim trousers restyled in all variants: from skinny to mom fit, with infinite combinations of texture, cut and fit.

Rounding out the collection, a series of knit accessories, hats, extra-large cable knit textured scarfs and maxi eco-leather bags, such as the famous Be Bag.

Sporty attitude, jersey tracksuits and prints with echoes of the legendary '80s, brushed shetland knitwear and accessories, Nordic-inspired jacquard look pullovers and crew neck sweaters with allover inlay are all the headliners of Benetton's new menswear line.

A wardrobe that blends with trousers with a minimal classic feel in velvet, flannel oversized shirts or long sleeve rugby polo shirts in jersey, as well as camouflage, with text on the front.

This style tells the story of dressing to the nines, without overdoing it, with its iconic style which shines in vibrant colours, patterns and casual and urban combinations.